How to create the perfect bedroom and why I started My Luxury Linen

Two days ago, my brand My Luxury Linen launched on peaceofhome.se, a Swedish web shop based in Stockholm. Together with the launch they posted an article about the founder, (me) where I had to answer five questions about myself and the brand. Here it is…

I was interviewed for the Swedish interior webshop peaceofhome.se, about how I started My Luxury Linen.

I was interviewed for the Swedish interior webshop peaceofhome.se, about how I started My Luxury Linen.

Why did you start My Luxury Linen?

I started My Luxury Linen because I wanted to turn my own bedroom into a luxurious Hotel suite with simple means. I have always loved hotels ever since I remember I staying in one; especially the very luxurious ones with their perfect beds, fresh flower, scented candles and its peaceful and almost mysterious atmospheres. After a weekend trip abroad I woke up at home in my own bedroom, (which by the way was just a bedroom and a kitchen) and decided that I would turn my own little home to feel like a luxury hotel room.

To turn my bedroom into a five star accommodation I needed to arrange the bed first; It was also the simplest step in the transformation. I needed to get crispy, white and elegant linens that suited my lower budget. The search left me empty-handed but with a new idea; to create affordable and luxurious bedding that could transform any bedroom into a beautiful suite. I simply named the brand My Luxury Linen, because that's what they are. Learn more about the brand.

I started  My Luxury Linen  because I wanted to turn my own bedroom into a luxurious Hotel suite with simple means.

I started My Luxury Linen because I wanted to turn my own bedroom into a luxurious Hotel suite with simple means.

What is the best thing about My Luxury Linen’s bed textiles?

Its Quality and price. I have spent a lot of time in Portugal where we produce My Luxury Linen to find the perfect quality. There are many textiles that are the same as our on the paper (satin in 300 tread count) but in reality they feel very different. The weave that makes up the density of the fabric (what we call tread count) is only a small fraction of the production, but it’s the process that is well known and people seem to care (too) much about. It's not that important to us. Learn more about cotton and our fabrics here.

Now, what is very important to us (which actually makes the fabric soft and durable) is everything else during the production process; such as where the cotton comes from, how its being handled and how the finished fabric is being washed and dried before basically sewing it together into a pillow case or another item. There are so many details that are worth mentioning, but to summarize I can say that I am very proud of My Luxury Linen's quality and price. And to mention something about the price, it is a result of my own previous student budget mixed with many late, long and persistent discussions and negotiations in Portugal in the spirit of never giving up. Get 15% off all items! Launch sale at peaceofhome.se lasting until next Wednesday.

How do you spend the perfect morning?

Well rested from 8-10 hours of sleep, in my favourite bathrobe, together with my husband and a large cup of coffee to the sound of the Swedish radio, the scent of fresh flowers and the sight of freshly baked bread from our local bakery. That is a perfect morning to me…

Do you have any general tips on how to create a nice bedroom interior?

Start with what's most important; what is in the bed. Invest in fine quality bedding that feels comfortable and luxurious to sleep in. I would go for our Signature Bedding set, in crisp white as it’s timeless and elegant. And If you want it to be extra neat, add two extra pillows with pretty pillowcases and fluff them up in front of the headboard.

Then the bedspread; making the bed is a ritual to me. I never leave home without making our bed with a beautiful bedspread. Good tips - if you’re on a tight budget I would go for a large "flat sheet", American style. My Luxury Linen has the perfect oversized Flat Sheet that I made for myself, and my limited budget!

Then comes two important furniture; an upholstered headboard and a bench below the bed. My favourite bedroom furniture comes from Restoration Hardware in US.

Other things I can think of are elegant ceiling light, two matching bedside tables with respective bedside lamps and one or two photographs of people or things that make you feel good. And not to forget a good hook near the bed to hang up nightgowns and bathrobes. Tidiness makes me sleep well.

Are you morning or evening person?

Sunrise before Sunset, I am definitely a morning person.

I simply named the brand My Luxury Linen because that's what they are.

I simply named the brand My Luxury Linen because that's what they are.

Read the article in Swedish here. 

Sofia HellstromComment