What it means to be Creative Director

We just received our beautiful portrait photos from our photoshoot for Marso Living, the brand we are launching in September. I think it is one of the first portrait photos I ever been happy with, I think I’m looking happy and strong and exactly the way I feel in this venture. So what is my role? I am the creative director of our Swiss company Marso Living. In my role as creative director I take care of everything that relates to design; our corporate design and branding, product designs and collections as well as mainly all our marketing items (campaigns and so on). Of course having a small company like ours we are working across many different fields for now, but long terms my goal is to focus on our products and branding only.