Strategic deadlines and small wins along the way
Today I’m spending my time checking samples, colors and qualities for Marso Living. Marso living is a Swiss brand, with bedding made in Switzerland in our own factory. I am the creative director and my business partner Marc is taking care of the daily business as the firms CEO.
We are opening the gates of our new brand 1st of September which feels like a huge deadline right now knowing we still have a lot of boxes to check. But I like to set a date for opening as that is a great way to push myself, and for me to push the people around me. I also set smaller goals along the way, like strategic deadlines. Those are designed to help you move closer to your goals every day, week and month in a way that keeps you experiencing small wins along the way, rather than simply painting a huge target months away that just adds to your stress levels.